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This web site had the following on the web page, "Our district newsletter is a wonderful way to stay up-to-date on all of the latest district news." We noticed that the web page said " Check it out on the left side of the district News." It also said " A Message from Our Principal. Students, I want to encourage you to continue to put forth your best efforts to obtain a solid education. Your education provides the foundation of your future, regardless of what path that may take." The header had Wilmington Middle School as the highest ranking optimized keyword. It is followed by Wilmington Schools, WMS, and schools in Wilmington IL which isn't as ranked as highly as Wilmington Middle School. The next words wms.wilmington.will.k12.il.us uses is middle schools in Wilmington. Wildcats was included and could not be seen by search engines.