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This web site had the following on the web page, "Welcome to the Sweet Home Central School District Help Desk." We noticed that the web page said " For the fastest response, please use this reporting system for submitting technology help requests." It also said " You can also search for solutions in the FAQ Knowledgebase. Your login name is the first part of your email address, the part before the sign. YOUR PASSWORD IS THE SAME PASSWORD YOU USE TO LOG INTO YOUR COMPUTER . After logging in, please check our FAQ Knowledgebase for a solution before submitting a ticket." The header had help desk as the highest ranking optimized keyword. It is followed by helpdesk, web, and web-based which isn't as ranked as highly as help desk. The next words helpdesk.shs.k12.ny.us uses is technical support. cross-platform was included and could not be seen by search engines.